Snapchat and Jeff Koons partnered for virtual art installations worldwide in 2017. Koons built Lenses for Snapchat inspired by some of his most famous sculptures: Balloon Dog (Yellow), Balloon Swan, Rabbit, Popeye, and Play-Doh. These art exhibits landed in major parks and landmarks worldwide, including in the US, Canada, UK, Paris, Australia and Brazil. Live locations included Central Park, New York City; Millennium Park, Chicago; National Mall, Washington D.C.; Venice Boardwalk, Los Angeles; Roundhouse Park, Toronto; Hyde Park, London; Champ de Mars (Eiffel Tower), Paris; Copacabana Beach, Rio de Janeiro; Sydney Opera House, Sydney; and others.
© Jeff Koons
2017
Snapchat: Augmented Reality World Lenses
Details
Snapchat and Jeff Koons partnered for virtual art installations worldwide in 2017. Koons built Lenses for Snapchat inspired by some of his most famous sculptures: Balloon Dog (Yellow), Balloon Swan, Rabbit, Popeye, and Play-Doh. These art exhibits landed in major parks and landmarks worldwide, including in the US, Canada, UK, Paris, Australia and Brazil. Live locations included Central Park, New York City; Millennium Park, Chicago; National Mall, Washington D.C.; Venice Boardwalk, Los Angeles; Roundhouse Park, Toronto; Hyde Park, London; Champ de Mars (Eiffel Tower), Paris; Copacabana Beach, Rio de Janeiro; Sydney Opera House, Sydney; and others.
© Jeff Koons
2017
LITERATURE:
Andrew Hutchinson, "Snapchat Launches New AR Art Project Which Places Digital 'Monuments' Across LA," Social Media Today, April 13, 2021.
"미술, 과학기술을 만나 한층 더 확장," The Science Times (Korea), November 12, 2020.
Mark Wilson, "Unleash your inner Damian Hirst with Snapchat's new filter," Fast Company, May 4, 2020.
Jessi Hempel, "The Future of Snapchat Looks a Lot Like Magic Leap," Wired, April 25, 2018.